PERTH, AUSTRALIA – July 10, 2025 – CONNETIX is levelling up magnetic tile construction with the launch of the CONNETIX PRO line – an advanced construction experience designed for critical thinkers, future engineers and ambitious creators. 

Introducing smaller tiles with CONNETIX Smart-Spin™ technology – an innovation that enables ultra powerful magnets to rotate 360° within the tile and ‘click’ into place, unlocking creative freedom to construct in exciting new directions and go beyond imagination. Offering an elevated experience from standard tiles, the PROs are not limited to set magnet positions, allowing older builders to overlap, offset and stagger tiles to create intricate, multi-dimensional designs. 

From engineering aerodynamic vehicles and robotic systems to designing detailed interiors, characters and creatures – the PRO line inspires sophisticated, functional builds that can be moved, picked up and shared. 

“With the launch of CONNETIX PRO, we’re breaking the mould of what magnetic tiles can be and who they’re for,” says Brea Brand, Co-Founder and CEO of CONNETIX. “Play doesn’t have to stop after a certain age. Older children still crave opportunities to be creative and challenged through play. CONNETIX PRO aims to deliver just that; a sophisticated, open-ended building experience that speaks to their natural curiosity. We believe we’ve created something special with this line that keeps the joy of play alive through the tween years and beyond.”  

Launching with the 70-Piece PRO Constructor Set – featuring smaller, refined, opaque tiles in six contemporary colours – the PROs offer limitless opportunity for older creators and kidults to build with greater complexity. 

Available globally through specialty retailers and at connetixtiles.com the CONNETIX PRO Line is here to inspire the next generation of builders to level up their creations, engineer like never before, and build like a PRO. 

About CONNETIX:  

CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand brings to market high-quality, STEAM and MESH accredited magnetic tiles thoughtfully designed to spark imaginations and nurture children’s development. Engineered with a difference, CONNETIX tiles are built to last and allow children to build bigger. As an open-ended toy that grows with children as they learn and develop, CONNETIX is loved by families, educators, and allied health professionals across the globe. With an innovative range of compatible packs, it’s easy to level up builds and add exciting new elements to play – offering a toy the whole family can enjoy, time and time again! As the most-followed magnetic tile brand on social media across the globe, the company continues to innovate, expand and engage with its thriving play community by proudly showcasing the endless ways families can create, learn and play. For more information, please visit the CONNETIX website or follow us on Instagram.  

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The milestone is a reflection of the brand’s inspiring journey – from humble beginnings to a thriving global community built around the power of play. 

“Partnering with a household name like Target is one of those moments that makes you pause and reflect on how far we’ve come in the six years since launching CONNETIX,” says Brea Brand, CEO and Co-Founder at CONNETIX. “For an Australian brand to be embraced in such a huge market like the U.S. is a truly special milestone for our team.” 

As part of this major milestone, CONNETIX is making a global splash with the debut of three brand new ranges—the Portal Range, Glitter Range, and Light Range—alongside the launch of an entirely new line for older builders: CONNETIX PRO. These products will be available exclusively in the U.S. through Target and Target.com, with global access via connetixtiles.com and select specialty retailers. 

This partnership marks a significant step forward in CONNETIX’s global growth journey, reinforcing its commitment to innovation and strengthening its presence in the North American market. 

The launch debuts 19 exclusive U.S. packs including all the latest global releases and brings even more CONNETIX fun to life with in-store interactive displays at select stores. Families can race, zoom, and create ball run magic together, turning every Target visit into a hands-on play experience. 

“This partnership with Target represents a new chapter of growth for CONNETIX,” said Tom Neville, Vice President of Sales at CONNETIX. “It’s both exciting and meaningful that our new products will reach so many families across the U.S. These new ranges have been purposefully engineered to grow with children as they develop, while continuing to deliver the STEAM and MESH value our community knows and loves. 

NEW CONNETIX PRO LINE – Smart Construction for Older Kids:  

CONNETIX PRO 70 Piece Constructor Set  

Designed for future engineers, critical thinkers, and ambitious creators, the new CONNETIX PRO line levels up magnetic tile construction. The 70 Piece PRO Constructor Set features smaller, refined opaque tiles in six contemporary colours, offering a more advanced building experience for older children and kidults.   

With CONNETIX Smart-Spin™ technology – which allows ultra-powerful magnets to rotate 360° and ‘click’ into place – builders can now construct in new directions and engineer with greater complexity.   

Discover the New CONNETIX Ranges:  

CONNETIX 28 Piece LIGHT Star Pack  
Turn construction into a light-filled adventure. The Light Star Pack includes pentagons, squares, and triangles in eight bright colours, plus a rechargeable light-up tile with three dimming settings. Kids can explore colour mixing, shadows, and optical illusions—taking STEAM learning to a whole new level.  

CONNETIX 48 Piece GLITTER Castle Pack  
Step into a world of sparkle and imagination. Featuring signature ultra-fine iridescent glitter and a mix of pastel and bright tiles, this pack lets kids build dazzling castles or dream up their own shimmering creations. Compatible with the entire CONNETIX range, it’s a magical addition to any collection.  

CONNETIX 56 Piece GLITTER Unicorn Pack  
Perfect for unicorn lovers and fantasy dreamers, this pack includes glitter tiles in pink, yellow, teal, and purple, plus a variety of shapes—from hexagons to trapezoids. Whether building majestic animals or birthday party décor, this pack inspires open-ended play and stunning STEAM exploration.   

CONNETIX 48 Piece BRIGHT Portal Pack  

Unlock a new dimension of magnetic tile play. The Portal Pack features three sizes of nesting squares, including open-frame portal tiles with multiple magnetic connection points. With Smart-Spin™ mini squares, kids can build futuristic spacecrafts, intricate architecture, and more—pushing the boundaries of creativity and engineering.  

These new releases mark an exciting chapter for CONNETIX as the brand continues to inspire open-ended play and reimagine what’s possible in the world of construction toys. Each pack is designed to grow with children, encouraging skill development, creativity, and collaborative play.  

To learn more or explore the latest ranges, visit connetixtiles.com or shop exclusively at Target and Target.com in the U.S. 

About CONNETIX:  

CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand brings to market high-quality, STEAM and MESH accredited magnetic tiles thoughtfully designed to spark imaginations and nurture children’s development. Engineered with a difference, CONNETIX tiles are built to last and feature an exclusive bevel design, providing beautiful clear refractions while allowing children to build bigger. As an open-ended toy that grows with children as they learn and develop, CONNETIX is loved by families, educators, and allied health professionals across the globe. With an innovative range of compatible packs, it’s easy to level up builds and add exciting new elements to play – offering a toy the whole family can enjoy, time and time again! As the most-followed magnetic tile brand on social media across the globe, the company continues to innovate, expand and engage with its thriving play community by proudly showcasing the endless ways families can create, learn and play. For more information, please visit the CONNETIX website or follow us on Instagram.  

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